For The
Perpetually
Ambitious!
MY VALUES!
AWAKENING THE GREATNESS WITHIN
​
Victus Advisory exists
to help and support
extraordinary Entrepreneurs
realise their dreams
FOUNDER
Stefan Barden
THE PASSIONATE & RELENTLESS
PURSUIT OF EXCELLENCE
​
AWAKENING THE GREATNESS WITHIN
​
Changing the world for the better!
Forever raising the bar.
​
Acting with intent; pushing the limits; realising potential; exceeding expectations!
​
ACTING WITH INTEGRITY
​
Holding oneself to account; consistently showing good character, honesty & transparency; building strong relationships and teams
The future belongs to those who believe in the
beauty of their dreams
Eleanor Roosevalt
CLIENTS & AWARDS
years of Successes in 10s of Businesses
35+
WIGGLE
Led Wiggle from being an also-ran, one of 7 European players, to clear No.1.
Then cheaply bought the former market leader, Chain Reaction Cycles.
HEINZ
Led the Europeanisation of Heinz (implementing recommendations made by Stefan's team when he was at McKinsey). Built team which won multiple marketing awards and comprehensively beat all internal financial targets
NORTHERN FOODS
Turned around food conglomerate from 5 profit warning in 4 years before joining, to 20 quarters of consecutive steady sales growth, margin expansion & profit improvement
More detail and further achievements
available on LinkedIn
Built and led Award winning teams ...
Design
Effectiveness Awards
2009
Northern Foods
2008
FOX's
2008
FOX's
2000
Heinz Salad Cream
Grub, Fishbowl, Bin,
Lost Dog, Mr Potato Head
London International
Awards Finalist
2003
Heinz Soup - 'Ice Station'
2004
Heinz Soup - 'Wind Up'
2000
Heinz Salad Cream
Recipient:
Clodagh Ward
2003
Heinz
2002
Heinz
2001
Co-Recipient:
Ian Meadows
(MD, John West)
Heinz
2001
Heinz
Mobius Award
Design
Effectiveness
Awards
Grocer Awards
Marketing Society:
New Marketer of the Year
FAB + Fabulous
Award Winner
Cannes Lions
Silver Lions
Eurobest Gold
Eurobest Gold
Campaign's
Advertiser of the Year:
Joint Winner
D&AD
Wooden Pencil
2001
Heinz - '5 Stars'
London International
Awards Winner
2000
Heinz - Salad Cream
Best Consumer
Insight - APG
Planning Awards
2000
Heinz - Salad Cream
Gold
APG Planning
Awards
... Further Recognition
2015,16
RetailWeek
Eurobest Gold
HRH Prince Charles' Ambassador to
Yorkshire & Humber
2007,2008,2009,2010
The Grocer:
Leaders:
Top 20
The Grocer
RetailWeek:
Digital Leaders:
Top 50
Supporting Charities
1997-1999
British Nutrition Foundation
2008-2010
Business In The Community
2007-2011
IMPROVE: Food Manufacturing Industry Sector Skills Council
Governor
Chairman - Yorkshire
& Humber
NED
CLIENT TESTIMONIALS
Outstanding performance is built on trust!
FOUNDER
As an entrepreneurial Founder/CEO, it is true that 'it can be lonely at the top'. I have found Stefan's counsel invaluable. He is variously a Mentor, Coach or Advisor; depending on the issue that I want to discuss. Stefan has a wide range of experiences to draw on and is very commercially astute, both in B2C and in B2B markets. He has directly helped me grow the business. At times the mirror that he holds up is uncomfortable and at times exhilarating. Stefan always ensures that we work on my agenda and conclude with action that I am comfortable with, and that I own through to implementation. He is 'there for me' and I can't recommend his support highly enough!
Martin Woodward
Founder & CEO, ToolsGroup Brookes
Stefan is a remarkable person to have involved in your business. A naturally gifted coach/mentor, he brings three decades of experience, creating high-performance teams and businesses, to provide clarity, frameworks and practical suggestions and support for whatever challenges you're facing. Stefan has helped us navigate enormous change and achieve dramatic improvements in a short space of time. Personally, I've learnt more from Stefan in the past 12 months than in the last 17 years as an entrepreneur building an international, AiM listed company. Thank you Stefan.
John Kearon
Founder & CEO, System1 Group (Formerly BrainJuicer)
Stefan is one of the most insightful, intuitive, commercial and intellectually smart people I know. He has been an incredible support and coach to both myself and my team in the development of our strategy and in particular areas like digital. He is passionate, results focused and is able to get straight to the heart of an issue and is focused on both strategy and execution. As CEO I have personally benefited from his coaching and insights.
Stuart Machin
MD Food, Marks & Spencer