For The

Perpetually

Ambitious!

 
MY VALUES!

AWAKENING THE GREATNESS WITHIN

Victus Advisory exists

to help and support

extraordinary Entrepreneurs

realise their dreams

FOUNDER

Stefan Barden

THE PASSIONATE & RELENTLESS

PURSUIT OF EXCELLENCE

AWAKENING THE GREATNESS WITHIN

Goal-oriented; forever raising the bar; no half measures; failing fast and without fear: How you deal with failure determines how you achieve success!

Acting with intent; pushing the limits; realising potential; exceeding expectations!

ACTING WITH INTEGRITY

Holding oneself to account; consistently showing good character; honesty & transparency; defusing politics and triangulation

 

The future belongs to those who believe in the

beauty of their dreams

Eleanor Roosevalt

 
CLIENTS & AWARDS

Years of

Business Successes

35

WIGGLE

Led Wiggle from being an also-ran, one of 7 European players, to clear No.1.
Then 
cheaply bought the former market leader,  Chain Reaction Cycles.

HEINZ

Led the Europeanisation of Heinz (implementing recommendations made by  Stefan's team when he was at McKinsey). Built team which won multiple marketing awards and comprehensively beat all internal financial targets

NORTHERN FOODS

Turned around food conglomerate from 5 profit warning in 4 years before joining, to 20 quarters of consecutive steady sales growth, margin expansion & profit improvement

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More detail and further achievements 

available on LinkedIn

Built and led Award winning teams ...

Design
Effectiveness Awards
2009
Northern Foods
2008
FOX's
2008
FOX's
2000
Heinz Salad Cream
Grub, Fishbowl, Bin,
Lost Dog, Mr Potato Head
London International
Awards Finalist
2003
Heinz Soup - 'Ice Station'
2004
Heinz Soup - 'Wind Up'
2000
Heinz Salad Cream
Recipient:
Clodagh Ward
2003
Heinz
2002
Heinz
2001
Co-Recipient:
Ian Meadows
(MD, John West)
Heinz
2001
Heinz
Mobius Award
Design
Effectiveness
Awards
Grocer Awards
Marketing Society:
New Marketer of the Year
FAB + Fabulous
Award Winner
Cannes Lions
Silver Lions
Eurobest Gold
Eurobest Gold
Campaign's 
Advertiser of the Year:
Joint Winner
D&AD
Wooden Pencil
2001
Heinz - '5 Stars'
London International
Awards Winner
2000
Heinz - Salad Cream
Best Consumer
Insight - APG
Planning Awards
2000
Heinz - Salad Cream
Gold
APG Planning
Awards

... Further Recognition

2009
BITC
2015,16
RetailWeek
Eurobest Gold
HRH Prince Charles' Ambassador to
Yorkshire & Humber
2007,2008,2009,2010
The Grocer:
Leaders:
Top 20
The Grocer
RetailWeek:
Digital Leaders:
Top 50

Supporting Charities

1997-1999
British Nutrition Foundation
2008-2010
Business In The Community
2007-2011
IMPROVE: Food Manufacturing Industry Sector Skills Council
Governor

Chairman - Yorkshire
& Humber
NED
CLIENT TESTIMONIALS

Outstanding performance is built on trust!

Stefan Barden

FOUNDER

As an entrepreneurial Founder/CEO, it is true that 'it can be lonely at the top'. I have found Stefan's counsel invaluable. He is variously a Mentor, Coach or Advisor; depending on the issue that I want to discuss. Stefan has a wide range of experiences to draw on and is very commercially astute, both in B2C and in B2B markets. He has directly helped me grow the business. At times the mirror that he holds up is uncomfortable and at times exhilarating. Stefan always ensures that we work on my agenda and conclude with action that I am comfortable with, and that I own through to implementation. He is 'there for me' and I can't recommend his support highly enough!

Martin Woodward

Founder & CEO, ToolsGroup Brookes

Stefan is a remarkable person to have involved in your business. A naturally gifted coach/mentor, he brings three decades of experience, creating high-performance teams and businesses, to provide clarity, frameworks and practical suggestions and support for whatever challenges you're facing. Stefan has helped us navigate enormous change and achieve dramatic improvements in a short space of time. Personally, I've learnt more from Stefan in the past 12 months than in the last 17 years as an entrepreneur building an international, AiM listed company. Thank you Stefan.

John Kearon

Founder & CEO, System1 Group (Formerly BrainJuicer)

Stefan is one of the most insightful, intuitive, commercial and intellectually smart people I know. He has been an incredible support and coach to both myself and my team in the development of our strategy and in particular areas like digital. He is passionate, results focused and is able to get straight to the heart of an issue and is focused on both strategy and execution. As CEO I have personally benefited from his coaching and insights.

Stuart Machin

MD Food, Marks & Spencer

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AWAKENING THE GREATNESS WITHIN

 
 
 
GET IN TOUCH

stefan@victus-advisory.com

+(44) 77 2504 2504

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Stefan Barden

FOUNDER

VICTUS Advisory is a limited company registered in England and Wales

Co. No   = 0832 0816

VAT No. = 1595 10111